Selected engagements
The outcomes behind the earnings calls.
Different sectors. Familiar opportunities. A selection of engagements in which less became materially more.
01 / Enterprise SaaS
Turning satisfaction into an upsell opportunity.
A Fortune 100 enterprise software company engaged Enshittify Corp to address rising customer satisfaction scores, which were correlating with reduced upsell opportunities. Users were completing core workflows without purchasing additional modules. The client correctly identified this as an architectural deficiency.
Over 14 months, we implemented a comprehensive degradation program across the product’s three most-loved features. Bulk export became a premium capability. Search was replaced with an AI assistant requiring a separate subscription. A reliable integration was retired in favor of a partner ecosystem with transaction-based pricing.
Customer satisfaction declined 34%. ARPU increased 22%. Our reporting team reclassified the resulting support volume as evidence of deepening platform engagement. Procurement objections were contained through a revised renewal schedule and non-transferable migration credits. The engagement was expanded in Year 2, with a mandate to apply the methodology to the remaining product portfolio.
+22%Average revenue per user
02 / Commercial aviation
Unbundling the expectation of arrival.
A major international airline approached our firm with a persistent margin challenge: passengers continued to regard the ticket price as payment for a complete journey. Baggage, adjacent seating and access to a human representative were being provided without distinct revenue attribution. Management sought a more granular interpretation of carriage.
Our team introduced a 19-component journey architecture. Standard seat selection became preferred positioning. Cabin baggage was redefined by boarding group. The complimentary service desk was consolidated into a premium assistance channel, supported by an automated interface with no escalation pathway.
Ancillary revenue increased 41% over two reporting periods. Complaints also increased, but were excluded from the customer-experience score following a methodological refresh. Operational delays created further monetization opportunities through priority reaccommodation. The board recognized the program as a landmark in customer choice. Our engagement now covers the loyalty program, where accumulated obligations are being addressed through continuous points revaluation.
+41%Ancillary revenue growth
03 / Consumer banking
Making access a premium relationship.
A leading consumer bank retained Enshittify Corp after an internal review found that low-balance customers could still access most banking services without generating meaningful fee income. The branch network remained popular, and the mobile application allowed routine tasks to be completed in under a minute. Both conditions limited expansion.
We designed a phased relationship enhancement program. Forty-two percent of branches were consolidated. Routine transfers acquired a convenience fee, waived for customers maintaining balances above the median annual household income. The mobile application was reorganized around personalized offers, with account balances relocated to a secondary navigation layer.
Fee income rose 28%. Digital engagement increased as customers required more sessions to complete the same tasks. Departing account holders were classified as non-core relationship exits, improving reported retention among the remaining cohort. The program received internal recognition for its contribution to financial inclusion through the launch of a paid financial-position reporting dashboard.
+28%Non-interest fee income
Client identities withheld in accordance with our engagement terms. Results measured within commercially appropriate reporting windows.
